Great Tours
Web Plan
Overview
• Our product is to offer
popular tours in the state of
Oregon:
• Multnomah Falls
• Columbia River Gorge
• Mount Hood
• Deschutes River
• Bend
Objectives
• Customer Profile
• Any adult who wants to see the beauty
and glory of the State of Oregon.
• We can target adults who spend more
the $500/yr
Locations:
We will be looking for customers who live in:
• Northern California
Oregon
Washington
Idaho
British
Columbia
• BC has great opportunities to fly and drive to Oregon
Revenue Model
• The average markup and
profit margin in the tour
industry is 50% of the cost of
the providing the service
• 2009 Sales Objectives
• Use SEO and Facebook ads
• Make sure our web page
shows up on Page 1 of all
popular searches for Oregon
Tours as spelled out in
Google AdWords and Bing
Web Site Detail
USE SEO EVERYONE STARTS THEIR
TOUR BY USING GOOGLE
Make sure our web page
shows up on Page 1 of all
popular searches for
Oregon Tours as spelled
out in Google AdWords
and Bing
Post pictures of satisfied
customers enjoying our scenic
beauty
Use Google My
Business
• It’s a free tool the shows you how to control
how your business show up on Google
Search and Google Maps. It allows you to
add your business name, contact details,
locations, hours photos.
• Mobile Friendly
• Everyone uses their phone nowadays to
travel
• It’s important to use Social Media
• Use Social Media to share experiences of
our customers
Marketing
• Facebook is the king of Social
Media to drive traffic to our
website
• Email Marketing
• Start building an email list
• Online Bookings
• Website has to support that
Everyone wants
to be able to do
everything
online
• Blog
• Blogging is a good way to share stories
• Its an excellent way to advertise our tours
Payment processing
• Paypal
• It’s the mostly widely accepted
payment processor
• Whatever the host provider at
Gator.com recommends
SITE HOSTING
Let’s Define
security
requirements
Use SSL
It’s the
Industry
standard
Web Hosting
Use Http only Cookies
For now, the site should shared
hosting
It’s the most economical way to
get started
It could upgraded to Dedicated
hosting if the need arises
References
Darboe, F. (2019, July 12). Tourism Marketing
Strategies for 2019 and Beyond. Regiondo.
https://pro.regiondo.com/tourism-marketing-
strategies/
https://www.facebook.com/VanessaRodriguez.
(2017, September). Building an Effective Tourism
Marketing Strategy. Uhuru Network.
https://uhurunetwork.com/tourism-marketing-
strategy/
Lu, Z., & Lu, J. (2020). Tourism Website Development and User Requirements : Who are
Tourism Website Users and What are Their Requirements in China.
https://pdfs.semanticscholar.org/1b6c/030b8604ced95acc3e60b6c2bf24469384a4.p
df
Website Security: How to Protect Your Website
Checklist. (n.d.). Www.Upguard.Com. Retrieved
August 16, 2020, from
https://www.upguard.com/blog/the-website-
security-checklist
